Fearless Launching Enrollment Closes In:

Tired of scheduling launches that never seem to turn out the way you planned?

We’ve all been there. Let me show you how to do it.

No stranger to running online businesses. Alicia had been managing other people’s content, communication, and social media for years. She was ready for more.


She knew what it meant to put dates on a calendar, to hit deadlines, to make things happen, to get the words right, to communicate regularly. Yet something stopped her when she started to put those dates on a calendar for her own launches, for her own communication.

Scheduling it never guaranteed that she’d actually follow through…After not launching a product she’d created several times over, she knew there was a deeper problem.

Fear of failing, fear of being a fraud, fear of being shut down by others offering the same training she was offering. Fear that she really DIDN’T know what to do first, second or NEXT.

ALICIAOnce Alicia was able to vocalize those fears and get the support and push she needed from a community of people all pushing to launch, well…not surprisingly (to me) she was able to launch her very first online program.

What had taken more than a year to get on the calendar happened within 3 months of joining the program.

She doubled her list, filled her program, and got ready to do it again.

She went from stressing out about the details to taking action on the details every single day.

She went from putting a date on the calendar to working towards that date.

And she went from worrying about public criticism to being herself and feeling confident that what she had to offer was indeed worth people’s time.

Sure she made mistakes along the way, but she did so with a team of cheerleaders and support givers that got her over that first launch hump and now when she launches, it takes less effort, stress and she knows she hasn’t missed anything!

Alicia is just one of many entrepreneurs who finally made strides in their business as a result of joining Fearless Launching….and like others, she was doing so many things right. Check out their stories over here.


Early on in the course (first call maybe?) I remember you saying that you hoped that there would be some launches taking place by the end of the programme. A little voice inside me said ‘Not me, that’s not going to happen – not for me’. Right at the beginning I was setting myself up to fail! Still!!

3 months later I was knee deep in my first launch. It was a success, I reached my big goal and it’s what I’d been dreaming of for so long. Still can’t believe I actually did it.

—Alicia Cowan, AliciaCowan.com

What if you had a personalized, no hassle system to launch your products, services and big ideas to the world?



Imagine a system that allowed you to launch without worrying if you’re doing it right, that you’re list is big enough, or whether or not anyone would hit the buy now button.

See – I believe we’re all seeking that easy button most of the time. Hey, wouldn’t it be easier if we could just find that turnkey system? That step by step that always worked?

I know. I wish there was one too!

But there’s a danger in simply accepting and following other people’s blueprints. While they may be valuable as a starting point, they were made for someone else’s business.

Systems don’t work when you’re dealing with humans. No one person is the same. No one audience is the same.

So, Fearless Launching isn’t a system in the normal sense. It’s really like a “Snowflake System”…where no two launches are the same.

And I think that’s the way it should be.


The Cost of NOT Launching


Only a few VERY SHORT years ago, I was struggling to build my list trying to get people to tell me what they wanted, believing that I wasn’t ready, wondering what I was missing.

I was a blogger with no clue. No clue who I was speaking to, what I had to offer.

No clue what problem I could solve for those unknown people.

And like some divine intervention, I started to work with two people who reminded me that I knew everything I needed to know about launching.

After leading a team not once, but twice into 6 and then 7 figure launches, I realized like a V-8 to the head, that I did indeed have to something to share.

But that wasn’t it…you see, I had tons of internal struggle over getting myself out there — even though I wanted to be seen front and center so badly. It’s probably the worst feeling to know there’s so much potential, so many ideas in you and not have the voice yet to get them out.

How did I break through all those internal mental barriers? I got to know people in 2 Facebook communities online – and yes, it just so happened these were two of the biggest product launches I’d managed. I became a resource, I let people know who I was. I offered my help. I answered questions.

And slowly – over time, I began to see exactly what they needed and wanted NEXT.

They wanted to launch.

Armed with that knowledge, I took a leap of faith and pushed out my first launch of Fearless Launching. Mistakes and all – that led me to do it again and again.

Now – even though I knew the process of launching – I never felt truly ready.

And, quite honestly, I felt a little scared that my own results would be embarrassing next to the 7 figure launches I’d worked on.

Moral of the story and something I remind myself of every single time I head into a launch: Launch even and especially when you DON’T have everything figured out.

So why did I create Fearless Launching?

…To teach small business owners and entrepreneurs how to break out of the common launching loops–being overwhelmed by all the pieces required in a launch, waiting to hit some magical metric in your business, the frustration of how to afford, find and hire a full or part-time launch team, and thinking you don’t know what to do next.

I believe you’re ready to say goodbye to those excuses.

And I’m here to help you get to work and do it on your own terms.


“She knows launching digital products online better than just about anyone out there”

I worked with Anne as the “woman behind the curtain” of my 6 and 7 figure launches for 3 years. She knows launching digital products online better than just about anyone out there, and is brilliant at everything from high-level creative strategy down to teasing out all the little hidden details of a big launch. Anne also keeps her cool in times of chaos, which a launch certainly can be! She’s a calm voice helping guide you confidently through every step of your launch strategy.

—Laura Roeder, LKR Social Media

“Anne helped me put my focus back where it belonged.”

Before I enrolled in Fearless Launching, I was totally overwhelmed by all the high-profile launches going on around me. How could I compete with that!? But Anne helped me put my focus back where it belonged — making a launch plan that works for my business, not someone else’s. I feel free to channel my strengths, and the best part is that it’s working!

—Brigitte Lyons, B

“The first time I’ve ever “written out my brain” for my team so they can actually help me, be proactive, take ownership, instead of waiting for me to delegate.”

It’s the first time I’ve ever “written out my brain” for my team so they can actually help me, be proactive, take ownership, instead of waiting for me to delegate, then I don’t get busy, don’t delegate … having the accountability of FL to put the launch ON PAPER took me to a new level of being able to give my team ownership + literally just 48 hours later I feel like I can breathe + I’m watching things happen without my having to ask + it’s magical. I had a roadmap.

—Hilary Rushford, Dean Street Society

What Is Fearless Launching?

Fearless Launching is a 6 week online training program and live ongoing mastermind community that shows you the entire online product launch process, step-by-step how to create your own unique launch system, find out what your audience wants, create a team or network of support, and best yet – you’ll learn how to tweak and test your process as your business launches more and more of your big ideas.

The program takes you through launching almost anything online, provides step by step advice, relevant industry tips, and worksheets to guide you the process of creating your own launch templates and checklists to ensure that you actually do take your idea and ship it.

But here’s the best part – you can use the Fearless Launching strategy and mold it to whatever it is you’re launching. A new studio space, a series of live events, a physical product, a book, your new coffeehouse or art space, or your can choose to take it online (or keep it there!).

What else?  Carefully curated bonus materials have been selected and created to add (not detract) from the core training modules.

Expert interviews about “the first time” launching, master classes by industry leaders on topics you WILL want to master in order to launch. Resources are also provided for almost every phase and aspect of your launch – stuff you can actually use each time you launch!


Focused on Six Make It or Break It Elements of Launching

Here’s Exactly What You Get

The Fearless Launching program is focused on the six make it or break it elements of launching a business, product, or service online (or offline). The program is 8 weeks long and includes two weeks of implementation and support after the course content is delivered.

Note: Every module is delivered where you need it. Watch and learn from your computer, or download your training to your iPad or iPhone. You’ll also receive MP3s, PDF checklists and worksheets, transcripts, resource guides, and templates.

Launching 101 – The Overview

I know how crazy it feels to not know where you’re going…even when you’re learning the process. Instead of making you piece things together, I’m giving you the whole process right up front.

This week we get going fast – taking the big picture look of what happens from start to finish during a launch. I wanted you to be able to put the course to use even if you’re already launching, so we’ll cover the entire process, different kinds of launches, and some little secrets about big launches you might wish you didn’t know!

Your Offer

How can you be sure what you are offering to the world makes people take notice – and CLICK the button? And…is there a way to make sure your product and online offers are solid before they go out the door? What counts as an offer?

When it comes to your offer – it’s sometimes hard to figure out what to get rid of, when it’s working, when it’s too confusing, and when not to touch a thing. You’ll walk away understanding the importance of naming, branding, and have a solid take on how your current offer needs to change or if you better get to launching fast!

Systems That Sell Your Launch

If you’re planning your next launch – your first or you’ve done them before – then you know you need to be absolutely certain your ducks are all lined up and ready to go long before the day the world gets to find out about your genius and become customers!

After this week – you’ll feel so much better knowing you have these in place and that your launch is ready to handle all the moving pieces! You’ll know what tools you’re going to use from the beginning to the end of your launch. By the end of this week, you’ll have a clear understanding of what systems you need from the backend to customer service and even how to track your launch stats.

The Master Schedule

There’s no avoiding this one. The idea of planning the details of your launch can be so intimidating that it shuts you down. This class walks you through the whole process, breaks it down into manageable steps, and then makes it easy to orchestrate. 

You’ll find out that creating your master schedule is part to-do list, part keeping an eye on the bigger vision. I’ll also give you some confidence-boosting templates to make your planning seriously SIMPLE.

Your Power Partners

I like to call anyone who’s going to be involved in your launch a partner. When you invite people to stand shoulder-to-shoulder with you – instead of just hiring them to “fetch & go” – they will push harder, take greater ownership, and produce even more incredible results. Team building is a crucial piece of the launch puzzle.

Many beginners miss this one and short-change themselves and their success. You don’t need any big guns on your side, but you do need the right people – people who know you and what you’re about. They can spread the word about you naturally and share your message with the right audience.

Communication + Outreach

Before anything leaves your hot little hands (or outbox), it’s vital to understand how to communicate with everyone involved with your launch. We’ll dig deep to uncover why a consistent communication strategy is a key ingredient for your launch and overall business.

This week is all about understanding how your people want to be talked to, how to make changes if no one is responding, and how to keep people from “unsubscribing” when you start talking about your launch.

Looking For Next Level Launch Training…well, you found it.

You could say I have been around the block a few times.  After spending more than a decade in Hollywood helping complex animation and visual projects come to the big screen, I jettisoned into the online business world totally by accident.

My first big (million dollar) launches were with Marie Forleo, Laura Roeder…and I’ve continued to support some well respect business owners in the online and offline space – like Jonathan Fields, Jen Louden, Natalie MacNeil, and many more.  My resume speaks for itself.

But the truth is – I have a passion for helping people get things done…and doing so in a way that is respectful to the audience being served…and I believe everyone can pull off a stellar launch with all the right pieces and intention in place. My goal is to provide you with a growing resource as you need it.

That’s why I insist on going laser deep on topics that you may need to develop your next and next and next launch. Yah, yah, I know it’s not good business to promise ongoing bonuses, but when you join Fearless Launching, expect this to become the place you check first when you’re ready to launch, test a new product or share something you’ve learned with other launchers… -Anne

“My first launch during Fearless Launching was huge. It doubled my list (though small at the time) and earned me $$$ back that was double what I invested in the course.”

My biggest struggle was I KNOW NOTHING HOW DO I DO THIS. I had no freakin clue how to launch something. My idea of it was just sending one email. Had no idea how to start or what to do. And thought I might need a bigger list to start.

….My first launch during Fearless Launching was huge. It doubled my list (though small at the time) and earned me $$$ back that was double what I invested in the course. And that was just my first launch – I’m addicted now and have only seen bigger growth since.

—Liz Lockard, lizlockard.com

Choose The Option That’s Best For You
And Enroll Today

Fearless Launching Foundation

6 Foundation Training Modules
Relevant Bonus Content
8 Virtual Office Hours Calls
Private Facebook Community


Sign Up Today!

Fearless Launching Pro

6 Foundation Training Modules
2 Guided Implementation Weeks
8 Virtual Office Hours Calls
Beginner to Expert Relevant Bonus Content
Private Facebook Community
Video review of your entire launch funnel and materials
Founding member access to all-new Fearless Launching community


Sign Up Today!

“By the time I close out 2014, this challenge alone will have 3x my biz over last year.”

Just wanted to reach out to let you know the results of the Fired Up + Focused Challenge that you helped me map out early this year. Basically… it’s been the most awesome thing ever! Since launching the challenge my email list has DOUBLED {all organically with only a few emails to my own list to kick it off and NO Facebook ads}, Converted 4.5% Challengers into PAID CLIENTS {previous launch strategy of 3-part video series converted less than 1.5%}, January 2014 was the best month EVER – over $75K! – between sold out CBD + mentorship clients…

—Racheal Cook, The Yogipreneur

A few launches I’ve been a part of…

Launching is about turning people’s eyes on you and then asking them to take action

What ELSE is in this One Stop Launch Shop?

To get you started RIGHT away, you’ll also get access to the following training materials…. An asterisk* indicates a “Graduation Bonus” which means you’ll receive access to that training once you complete the program and your tuition is paid in full.

The “First Time” Interviews

Listen to a growing list of experts tell you about their first launch and what they’ve learned since then. Something about hearing their start up stories is enough to make you calm and know you’re not alone. Laura Roeder, Corbett Barr, Amy Porterfield, Kelly Kingman, Pace Smith, Jessica Kupferman, Hillary Rubin, and many many more.

25 Done For You Launch Resources

Checklists, mindmaps, schedule template, launch process for 5 different types of launches. Some highlights you’ll receive: 10 point launch worksheet + checklist, 1-sheet website anatomy during a launch, Launch Copywriting 101 Worksheet + Checklist. Plus – you’ll learn systems to make your launch run smooth and then your business run smoother! All inside the Fearless Launching Program.

Relaunch with Laura Roeder*

This graduation bonus – is a must have masterclass that gives you the inside skinny on how to relaunch anything, when to NOT relaunch, plus the class comes with its own resource guide and worksheet to make the process easy PEASY.

Master SEO for your launch with Liz Lockard*

This graduation bonus – is one of those must have pieces to your next launch and your business in general. Liz cuts to the quick and provides you with 5 very specific actions you should take well before your launch to make sure you are truly SEO-ified. SEO isn’t a quick fix or a just before your launch strategy – it’s something you put in place and tweak over time.

Launch Copywriting 101

Grab this copywriting checklist and worksheet to help you craft the communication for your launch–including writing your launch emails, writing your sales page, and writing your social media messages for your next launch all while sticking to your voice, brand, and overall message.

Social Media Express Train

This handy checklist-slash-worksheet will help you learn how to use social media before, during, and after your launch – even if you aren’t using it now. Social media expert Sarah Burns will show you exactly how to leverage the channels you are already using and which ones to add in order give you the most momentum!

Your Launch Trapdoor Strategy

Listen and learn – get behind the scenes stories of launches that didn’t get results at first, but with a little problem solving and ingenuity were turned around. This 60 minute audio class will give you ideas fast to turn around a stalled launch. **Okay – I’ll admit I go over board…and I didn’t even list everything here, because overwhelm is not on the list of Fearless Launching values – so you’ll find out about additional training up my sleeve – WHEN you’re ready for it!

And, if all that training wasn’t awesome enough, you’re also getting…

Weekly Live Office Hours + Hot Seats

Have a burning question about your launch? Want to get some extra help on your launch plan? Every week – you’ll jump on the phone with me and the other launchers to either ask a question or get support. Plus – every single week I choose at least 1 person to  put in the HOT SEAT. We dive deep into your questions, your launch, your launch plan, and whatever you are struggling with! Can’t be on the call – all you do is email me and we’ll still put you in the hotseat!

The Launch Mastermind

Courtesy of one of the best Facebook communities around…and I know that Facebook communities seem to be the thing these days, but I can assure you that this one is different. No excessive pitching, support at almost any hour of the day. And best of all – we stay on topic and geek out on a regular basis on what’s happening in launches all over the online business world and beyond. We’re heading into our 3rd year together and this group keeps getting stronger. You’ll be featured to the other Fearless Launchers, find potential partners and team members…plus a whole crew of promoters who want your launch to do well. But if there’s one standout value of this group – it’s the honesty people stick to and share with each other.

What’s your biggest question?

Still not sure Fearless Launching has the A’s to your Launch Q’s?

Here’s a sample of questions that WILL get answered…

These are for real questions and challenges I’ve seen entrepreneurs struggle with time and time again. I keep my ear to the ground for the real life – relevant questions you’re asking. That’s how Fearless Launching keeps growing. It’s based on your needs – not mine!

  • What should I launch first?
  • How long do things take and what do I do first?
  • What pieces should be in place before you breathe a word of the launch to anyone?
  • How do I find out if people want what I’m launching?
  • Eek! No one is clicking on my offer, what do I do?
  • What tools you’ll need to use and why you have to pick them yourself
  • How often should I post about my launch on social media?
  • Do I need a merchant account? Can I use paypal?
  • Do I really need to keep tabs on conversion rates and traffic during my first launch?
  • What’s the deal with SEO – will it help my launch?
  • How do I make a launch schedule?
  • Who do I need to hire to help me on my launch?
  • Do I need an affiliate program?
  • How many launch emails do I have to send?
  • Who should I send emails to?
  • How many guest posts do I need to do before my launch?
  • How big should my list be before I launch?

And many more… (what’s your biggest question?)

And just to make sure we’re super clear…

Fearless Launching is right for you especially if:

…You are overwhelmed with all the pieces in a launch There are lots of moving parts in a launch, and even if you’re not great sticking to a schedule and getting things done by the deadlines…launching is still possible. Believe it or not – you don’t have to have the entire launch figured out before you set a date for it! If you did – you might never launch! Fearless Launching is all about giving you the exact tools, pieces, and in the order they usually come so you’re prepared for them.

…You’re a serial launcher Your products and services are at a lower price point, so you think you need to do more launches. In fact, it feels like you’re launching all the time. Fearless Launching won’t let you off the hook but it will show you how to structure a year of launches and do it with grace.

…You’ve got no map – and you feel lost Seeing the big picture and mapping it out from start to finish would literally make your heart skip a beat. Believe it or not – just having that map helps you be more productive…even when you don’t follow it completely. That’s what Fearless Launching teaches – I give you the map and then we start dissecting the pieces you and your launch specifically needs.

…You Have a Unique Idea That Needs A Personalized Launch System You’ve tried ready made systems and blueprints and swipe files… and none of them has worked. You want to know why? They were not made for your business. So now’s your chance to create a no hassle system that you can shape for you, your audience, and one that fits with your business.

…You don’t have any budget to hire a team Uh yeah – your head is spinning at the thought of the launch to do list… and that’s where I come in. I’ve managed myself, small teams, and large teams…and the workflow is the same.  So – even if you can’t find some moola to hire help, I’ll help you find help.  Mark my words.  You will have a team.  Even if it’s you and that least expected second cousin who’s suddenly available to answer your emails.

…Your team has never managed a launch Most people you hire to help you when you’re starting your business don’t have the experience needed to properly manage and monitor a launch.  So – no matter if you’ve got a VA who needs to understand the process or want to do a full team up level so that everyone understands what needs to happen during a launch, Fearless Launching will give your team (and you) the mentoring needed to walk smartly into that next launch.

We stand behind what we teach. If you’re unhappy with your Fearless Launching purchase, send us an email within 30 days of the first module delivery and we’ll happily refund you in full. Because we’re so sure that Fearless Launching will have a HUGE impact on your business, we won’t honor refund requests until AFTER you’ve had a chance to review the program’s contents.

Fearless Launching Foundation

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Fearless Launching Pro

Enroll today for $897 and save!


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