Early Enrollment Open for 1 Week Only
If You're An Entrepreneur Then You Are Constantly Launching
Learn how to launch in 6 weeks with a system and process unique to your business. No blueprints allowed.
Focused on Six Make It or Break It Elements of Launching
Here’s Exactly What You Get
The Fearless Launching program is focused on the six make it or break it elements of launching a business, product, or service online (or offline). The program is 6 weeks long and includes two weeks of implementation and support after the course content is delivered.
Note: Every module is delivered where you need it. Watch and learn from your computer, or download your training to your iPad or iPhone. You’ll also receive MP3s, PDF checklists and worksheets, transcripts, resource guides, and templates.
Launching 101 – The Overview
I know how crazy it feels to not know where you’re going…even when you’re learning the process. Instead of making you piece things together, I’m giving you the whole process right up front. This week we get going fast – taking the big picture look of what happens from start to finish during a launch.
I wanted you to be able to put the course to use even if you’re already launching, so we’ll cover the entire process, different kinds of launches, and some little secrets about big launches you might wish you didn’t know!
How can you be sure what you are offering to the world makes people take notice – and CLICK the button? And…is there a way to make sure your product and online offers are solid before they go out the door? What counts as an offer? When it comes to your offer – it’s sometimes hard to figure out what to get rid of, when it’s working, when it’s too confusing, and when not to touch a thing.
You’ll walk away understanding the importance of naming, branding, and have a solid take on how your current offer needs to change or if you better get to launching fast!
Systems That Sell Your Launch
If you’re planning your next launch – your first or you’ve done them before – then you know you need to be absolutely certain your ducks are all lined up and ready to go long before the day the world gets to find out about your genius and become customers! After this week – you’ll feel so much better knowing you have these in place and that your launch is ready to handle all the moving pieces!
You’ll know what tools you’re going to use from the beginning to the end of your launch. By the end of this week, you’ll have a clear understanding of what systems you need from the backend to customer service and even how to track your launch stats.
The Master Schedule
There’s no avoiding this one. The idea of planning the details of your launch can be so intimidating that it shuts you down. This class walks you through the whole process, breaks it down into manageable steps, and then makes it easy to orchestrate. You’ll find out that creating your master schedule is part to-do list, part keeping an eye on the bigger vision. I’ll also give you some confidence-boosting templates to make your planning seriously SIMPLE.
Your Power Partners
I like to call anyone who’s going to be involved in your launch a partner. When you invite people to stand shoulder-to-shoulder with you – instead of just hiring them to “fetch & go” – they will push harder, take greater ownership, and produce even more incredible results.
Team building is a crucial piece of the launch puzzle. Many beginners miss this one and short-change themselves and their success. You don’t need any big guns on your side, but you do need the right people – people who know you and what you’re about. They can spread the word about you naturally and share your message with the right audience.
Communication + Outreach
Before anything leaves your hot little hands (or outbox), it’s vital to understand how to communicate with everyone involved with your launch. We’ll dig deep to uncover why a consistent communication strategy is a key ingredient for your launch and overall business. This week is all about understanding how your people want to be talked to, how to make changes if no one is responding, and how to keep people from “unsubscribing” when you start talking about your launch.
Looking For Next Level Launch Training…well, you found it.
You could say I have been around the block a few times. After spending more than a decade in Hollywood helping complex animation and visual projects come to the big screen, I jettisoned into the online business world totally by accident. My first big (million dollar) launches were with Marie Forleo, Laura Roeder…and I’ve continued to support some well respect business owners in the online and offline space – like Jonathan Fields, Jen Louden, Natalie MacNeil, and many more. My resume speaks for itself.
But the truth is – I have a passion for helping people get things done…and doing so in a way that is respectful to the audience being served…and I believe everyone can pull off a stellar launch with all the right pieces and intention in place. My goal is to provide you with a growing resource as you need it. That’s why I insist on going laser deep on topics that you may need to develop your next and next and next launch.
Yah, yah, I know it’s not good business to promise ongoing bonuses, but when you join Fearless Launching, expect this to become the place you check first when you’re ready to launch, test a new product or share something you’ve learned with other launchers…
A few launches I’ve been a part of…
Launching is about turning people’s eyes on you and then asking them to take action
What ELSE is in this One Stop Launch Shop?
To get you started RIGHT away, you’ll also get access to the following training materials…. An asterisk* indicates a “Graduation Bonus” which means you’ll receive access to that training once you complete the program and your tuition is paid in full.
The “First Time” Interviews
Listen to a growing list of experts tell you about their first launch and what they’ve learned since then. Something about hearing their start up stories is enough to make you calm and know you’re not alone. Laura Roeder, Corbett Barr, Amy Porterfield, Kelly Kingman, Pace Smith, Jessica Kupferman, Hillary Rubin, and many many more.
25 Done For You Launch Resources
Checklists, mindmaps, schedule template, launch process for 5 different types of launches. Some highlights you’ll receive: 10 point launch worksheet + checklist, 1-sheet website anatomy during a launch, Launch Copywriting 101 Worksheet + Checklist. Plus – you’ll learn systems to make your launch run smooth and then your business run smoother! All inside the Fearless Launching Program.
Relaunch with Laura Roeder*
This graduation bonus – is a must have masterclass that gives you the inside skinny on how to relaunch anything, when to NOT relaunch, plus the class comes with its own resource guide and worksheet to make the process easy PEASY.
Master SEO for your launch with Liz Lockard*
This graduation bonus – is one of those must have pieces to your next launch and your business in general. Liz cuts to the quick and provides you with 5 very specific actions you should take well before your launch to make sure you are truly SEO-ified. SEO isn’t a quick fix or a just before your launch strategy – it’s something you put in place and tweak over time.
Launch Copywriting 101
Grab this copywriting checklist and worksheet to help you craft the communication for your launch–including writing your launch emails, writing your sales page, and writing your social media messages for your next launch all while sticking to your voice, brand, and overall message.
Social Media Express Train
This handy checklist-slash-worksheet will help you learn how to use social media before, during, and after your launch – even if you aren’t using it now. Social media expert Sarah Burns will show you exactly how to leverage the channels you are already using and which ones to add in order give you the most momentum!
Your Launch Trapdoor Strategy
Listen and learn – get behind the scenes stories of launches that didn’t get results at first, but with a little problem solving and ingenuity were turned around. This 60 minute audio class will give you ideas fast to turn around a stalled launch.
**Okay – I’ll admit I go over board…and I didn’t even list everything here, because overwhelm is not on the list of Fearless Launching values – so you’ll find out about additional training up my sleeve – WHEN you’re ready for it!
And, if all that training wasn’t awesome enough, you’re also getting…
Weekly Live Office Hours
Have a burning question about your launch? Want to get some extra help on your launch plan? Every week – you’ll jump on the phone with me and the other launchers to either ask a question or get support. We dive deep into your questions, your launch, your launch plan, and whatever you are struggling with!
The Launch Mastermind
Courtesy of one of the best Facebook communities around…and I know that Facebook communities seem to be the thing these days, but I can assure you that this one is different. No excessive pitching, support at almost any hour of the day. And best of all – we stay on topic and geek out on a regular basis on what’s happening in launches all over the online business world and beyond. We’re heading into our 3rd year together and this group keeps getting stronger. You’ll be featured to the other Fearless Launchers, find potential partners and team members…plus a whole crew of promoters who want your launch to do well. But if there’s one standout value of this group – it’s the honesty people stick to and share with each other.